“It’s not a fad, it’s a lifestyle,” Marshall said. Coffee stout is among the craft beer-style offerings from Athletic Brewing Co., out of Stratford, Conn., the first brewery ever dedicated solely to non-alcoholic beer. That lager-style beer joins the brand’s NA portfolio that includes O’Doul’s and Busch NA. This summer, Anheuser-Busch introduced Bud Zero. Selections of NA beer have grown dramatically in the past five years as major players like Heiniken - Lagunitas’ parent company - entering the market. “Maybe you’ve had a few and you just want one more, but without the alcohol,” Marshall said. It’s designed to appeal to beer drinkers, too. have tried non-alcoholic beer and the trend toward the #SoberCurious trend shows no signs of slowing.īut the consumer looking to avoid alcohol is just one piece of the pie. And the pleasure in IPNA isn’t the alcohol, it’s the hops.” Who’s drinking NA?Īccording to a poll by Morning Consult, more than 46 percent of all adults in the U.S. I like to say that IPNA is all pleasure, no guilt. The body is lighter, but there’s still enough bitterness and backbone to let you know you’re drinking a craft beer. The efforts paid off as far as the veteran brewer is concerned: “IPNA has many of the familiar notes you’ll find in our other IPAs. “Hops react to the yeast, liberating flavors and character.” “Dry hopping is our soul, our life’s blood,” Marshall said. 13.1 ABV 60 IBU Lagunitas Brewing Company Petaluma, CA. That allows flavor to more fully develop in a brewing process that includes introducing hops at four points. Watch for new and seasonal additions by following us on, Facebook. Lagunitas takes a different, relatively new approach, pulling the yeast off the batches during fermentation before alcohol develops. The alcohol - and some say, much of the flavor - evaporates during this step. Most NA beer on the market relies on a process called dealcoholization, which means alcohol is removed by heating the finished beer. Lagunitas Brewing Company Where does the alcohol go? Jeremy Marshall and his brewing team worked for a year on perfecting the non-alcoholic IPA that.
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